5 Takeaways That I Learned About

Implement Seasonal Design into Your Brand – A Starter’s Guide

Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.

Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Find a way for your logo to say happy holidays.

Your logo can speak volumes about your brand and its message to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.

Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.

The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.

Click here if you want to read more.

And on the topic of seasons, don’t be limited to the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.

Click here for more information

Social media and Seasonal Design.

Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.

You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
You can learn more here.

Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.

If your company has a blog, you can post content that is appropriate for the season. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.

Click to know more so check it out!